American Golf has brought together industry experts together to launch a new initiative aimed at combating the rising tide of golf club equipment thefts.
Golf club crime is estimated golfers and the golf industry over £10 million a year, with stolen goods often coming back into the marketplace through trade-ins and the second-hand club business.
The new initiative, called Immobigolf, calls on golfers to register their golf clubs – for free – on a national database. This database is already be used by the police to return stolen goods to their rightful owners, but will also allow retailers and traders to track the entire ownership history of any golf club, quickly identifying stolen and counterfeit products.
While the club register service is free, for just £14.99, golfers can also buy an Immobigolf pack at American Golf that will give golfers the means to show potential thieves that their products are protected. The pack includes identifier labels for golf clubs and deterrent markers that can be placed in car windows and on a golf bag.
Any retailers, golf clubs or PGA Professionals wishing to be part of the Immobigolf initiative should email firstname.lastname@example.org and a representative will get in touch to take them through the set up process. For more information, visit www.immobigolf.com.