Sky Sports and the European Tour have extended their partnership until at least the end of 2022. The agreement ensures that the subscription satellite channel remains the home of European Tour golf for another four years, including the next two Ryder Cups.
The deal ensures a minimum of 35 European Tour events, with a minimum of five UK and Irish tournaments, including the BMW PGA Championship, including the Scottish Open and the Irish Open, will be shown on Sky. There will also be live coverage of every World Golf Championship event, including the Mexico Championship, Dell Technologies Match Play, the Bridgestone Invitational, and the HSBC Champions tournament.
European Tour chief executive Keith Pelley said: “The European Tour is delighted to extend our partnership with Sky Sports into its 30th year. The European Tour has gone through a period of significant growth and transformation in that time, and our relationship with Sky Sports has been hugely important in terms of the content and experience we are able provide to the fans of our wonderful sport.
He added: “It’s important to us that our partners share our vision for the future of the European Tour and we are excited to continue to move forward with the support of Sky Sports as our key broadcast partner over the next four years.”
Barney Francis, Sky Sports’ managing director, said: “We’re delighted to be able to extend our long-standing partnership with the European Tour, taking it into its 30th year. The European Tour is a hugely important part of our golf coverage – it’s a mainstay of our dedicated channel Sky Sports Golf, and it’s something we know our customers really value.”
In 2018, Sky Sports Golf included coverage of the sport’s biggest events, including the Open, the Masters, US Open, the Ryder Cup, all five women’s Majors, and every tournament from the European Tour and PGA Tour.