ADIDAS LAUNCHES UPDATED TOUR360 SHOE
Adidas has unveiled a new version of its popular Tour 360 shoe. The new model features a number of subtle, yet significant changes from the previous model – the Tour 360 Boost, including a new outsole top plate, SprintSkin technology, a toe-down appearance, a new heel design, and increased outsole flexibility.
The new Tour 360 will feature Boost technology in the midsole to provide unmatched comfort, as well as offer a 10-cleat TPU outsole to offer improved stability and grip.
The Torsion Tunnel offers independent flexibility and control between the heel and forefoot. The new tongue along with the fitfoam collar combine to offer added comfort on the top and around the foot.
“Our quest to create the perfect golf shoe just got one step closer with this new Tour 360,” said Masun Denison, global footwear director, adidas Golf. “Our original Tour 360 Boost rose to being the best-selling shoe in the US last year, so we know golfers are going to appreciate these updates that we’ve made to what was already a great product.”
NEW OUTSOLE TOP PLATE: An upgraded outsole top plate sits above the boost midsole, allowing the shoe to accommodate natural foot flection. Based on swing study testing and analysis, the plate wraps higher on the lateral side of the foot, but was designed to be soft enough to still provide lateral and medial stability as golfers transition their power in the follow through of the swing.
SPRINTSKIN TECHNOLOGY: This ultra-lightweight microfiber helps add additional support and stability in the upper section of the shoe as golfers make lateral movements during the swing.
TOE-DOWN APPEARANCE: The leather upper creates a traditional toe-down look that is visually free of distraction. The clean toe also helps add comfort overall while saving some weight in the shoe versus the centre toe seam used in the previous TOUR360.
NEW HEEL DESIGN: The heel now features a more classic shape with premium leather throughout. By enveloping the heel with a premium leather lining, it adds additional comfort and durability. The subtle change in heel shape will keep golfers locked-in during the swing, but offer even more comfort as they walk the course.
INCREASED OUTSOLE FLEXIBILITY: The TPU outsole has been improved by making the density of the material softer and more malleable, which is another component that contributes to added comfort and increased flexibility. Golfers will find that the added flexibility will help to decrease foot fatigue and reduce weight.
PRICE, COLOURS & AVAILABILITY: Available from the beginning of October, the initial colour options will be white and black with white stripes, along with the white and blue option worn by Dustin Johnson earlier this month.
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